Iacocca: An Autobiography [Review]
I've known about this title for a long time but I never bothered to check it out until last Wednesday's book-browsing episode at Booksale. I read the blurb and found it interesting. I hoped it was as good inside because I didn't want to add to my unfinished book list. This book did not disappoint. It covers Iaccoca's early life as the son of immigrants, college education during the war, his professional life in the auto industry and his family. It's a pretty straightforward outline but the events in his life were far from straightforward. Lee Iacocca was president of Ford Motors in the 1970s. He had a successful career in sales and marketing, was 'father of the Mustang' and was instrumental in the development of several other vehicles. However, he clashed with Henry Ford II and was fired in 1978. Iacocca was then approached by troubled Chrysler which, at that time, was spiraling towards bankruptcy. He joined as president, and immediately instituted changes i...