We Are All Weird by Seth Godin

I've read only one of Seth Godin's books before this (Purple Cow, which I really liked) but I hope to get my hands on more of his work.  I first heard of We Are All Weird from Pastor Dennis' blog.  He recommended the Kindle version which was reasonably priced at $4.99.  I thought it was a good time to test reading a whole book using the iPad and also try the purchasing process from Amazon.  Both went pretty well.=)

Like most of Godin's books, this one is about marketing in the modern age.  We are living in times where we are able to delve really deep into our interests/hobbies however obscure or weird.  And to Godin, the smart companies are those that embrace the weirdness, those that specialize rather than mass market, that that cater to a very small but loyal niche.  It's a very short book which I read in one sitting (ok, bio and food break in between) also because Seth Godin's writing is simple and straightforward.  The main topic is interesting but there was a lot of repetition of ideas within the book.  I liked Purple Cow better.

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