We Are All Weird by Seth Godin

I've read only one of Seth Godin's books before this (Purple Cow, which I really liked) but I hope to get my hands on more of his work.  I first heard of We Are All Weird from Pastor Dennis' blog.  He recommended the Kindle version which was reasonably priced at $4.99.  I thought it was a good time to test reading a whole book using the iPad and also try the purchasing process from Amazon.  Both went pretty well.=)

Like most of Godin's books, this one is about marketing in the modern age.  We are living in times where we are able to delve really deep into our interests/hobbies however obscure or weird.  And to Godin, the smart companies are those that embrace the weirdness, those that specialize rather than mass market, that that cater to a very small but loyal niche.  It's a very short book which I read in one sitting (ok, bio and food break in between) also because Seth Godin's writing is simple and straightforward.  The main topic is interesting but there was a lot of repetition of ideas within the book.  I liked Purple Cow better.

Comments

Post a Comment

Popular posts from this blog

Around the Internet 12.09.11

Image
This week's notable links are related to world population.  I tend to be interested in a subject, read about it and discover these links. 7 Billion on National Geographic .  Special series on the world's 7B population, with stories and discussions.  They have a counter of world population as well. 7 Billion Actions .  A site where anyone can upload a story, highlighting positive action.  I was checking through the site and was encouraged by all the good work that people do.  Really, we can be hopeful.  It's just a pity that only the sensational negative stories get highlighted in the media.  Positive stories are found right here.  And thanks to the internet for making this possible. What's Your Number?   7 billion is an overwhelming number.  This site let's you enter your birthday and plots you on the population chart and identifies your specific number (datapoint).  Of course this is not perfect and employs some algorithm to estimate where you are on the cha
Read more

It's Not Complicated: Samson and Delilah, Ruth and Boaz

Image
The last two topics for the preaching series on love entitled 'It's Not Complicated' were on Samson and Delilah, and Ruth and Boaz. ( Podcast here ) Samson and Delilah .  The story of Samson and Delilah can be found in Judges 13.  Before Samson was born, his mother was visited by an angel who said to her, "You will become pregnant and have a son whose head is never to be touched by a razorbecause the boy is to be a Nazirite, dedicated to God from the womb. He will take the lead in delivering Israel from the hands of the Philistines.”  Samson was destined to lead and deliver Israel from its enemies.  But we know that his life was far from simple.  He made personal decisions that changed the course of his life, including marrying Delilah, which eventually led to his death.  It's a tragic story and Pastor Joe explained why it happened to Samson - wrong place, wrong standard, wrong person. Samson, although he was set apart as a Nazirite, spent time in Philistin
Read more

Filipino Friday 3: Reading Habits and Book Formats

Image
Reading Habits and Book Formats . Where and how do you read? Can you read anywhere and everywhere, or do you need a certain place/mood/state of mind to get reading? Do you read more in the morning or at night or any minute that you can? Where and how do you usually read? Are you exclusively for print, or do you go for ebooks more than print? Have you ever tried audiobooks? I am old school.  Even as most books now have digital versions, I still prefer the physical, ink-on-paper variety.  I like holding a real book, flipping the pages and being able to see my progress based on the thickness of read/unread pages.  Somehow, I feel more engaged and focused reading a physical book vs. from a gadget. I very rarely reread books so most of my collection just sit on the shelf after I'm done with them.  I feel it's a waste of precious trees if they are not shared with others.  So I started a Google doc at work where the team can list down their collections and anybody interested in
Read more